What’s the Principal Insurance story?

Established in 2011, Principal Insurance are a fast-growing specialist insurance broker offering an extensive range of motorcycle, car, motorhome, van, home and business policies.

Principal buys Rampdale motorcycle insuranceBased in Sale, Manchester, we were founded by Managing Director Dave Bowcock.

Dave is a highly experienced insurance industry executive who spent the previous 14 years working within the specialist motorcycle insurance UK sector.

Having secured extensive boardroom experience, Dave decided it was time to invest his expertise in a new service-led business. A business that offered a fresh approach to insurance: Principal.

Dave leads a committed and talented team at our modern headquarters in Manchester.

Over 40,000 policyholders

With the company demonstrating strong growth, by 2014 we were arranging policies worth over £3.3m , a figure which today stands at over £20m.

Having diversified from our original motorcycle insurance specialism, we now serve over 40,000 policyholders with a wide range of specialist personal and commercial insurance policies.

The Principal Insurance portfolio


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What our customer say about us

Motorbike Insurance

Call us for our best rate

As a specialist broker we can arrange insurance for a wide range of motobikes, mopeds, scooter and trikes. This includes:

  • All kinds of road bikes – adventure, commuters, cruisers, dual sports, mopeds, scooters, sports, supersports, tourers….
  • Quad bikes
  • Custom motorcycles
  • Classic motorcycles
  • Trikes
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Car Insurance

Call us for our best rate on car insurance

As a specialist independent broker we can arrange:  .

  • Private car insurance
  • Classic car insurance
  • Prestige car insurance
  • Learner Driver insurance
  • Kit & Replica car insurance
  • Specialist Vehicle incurance
  • Convicted Driver insurance
  • Impound car insurance
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Motor Trade Insurance

We're made for the trade

Principal Insurance is here to help with specialist motor trade insurance. We offer:

  • Motor trade insurance for all trades – bodyshops, dealers, service, repair & MOT garages, mobile mechanics and more.
  • Combined motor trade insurance, road risks and liability insurances.
  • FREE on site assessment.
  • Any employee road cover.
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Van Insurance

Call us for our best rate on van insurance
  • Van insurance for both commercial and private use – all levels of cover.
  • All businesses including couriers and tradespeople.
  • Small vans, combis, flat-beds, MPVs, pick-ups, large vans and 3.5 tonne trucks.
  • Goods-in-transit, including for hire or reward.
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