About Us

What’s the Principal Insurance story?

Established in 2011, Principal Insurance are a fast-growing specialist insurance broker offering an extensive range of motorcycle, car, motorhome, van, home and business policies.

Based in Sale, Manchester, we were founded by Managing Director Dave Bowcock.

Dave is a highly experienced insurance industry executive who spent the previous 14 years working within the specialist motorcycle insurance UK sector.

Having secured extensive boardroom experience, Dave decided it was time to invest his expertise in a new service-led business. A business that offered a fresh approach to insurance: Principal.

Dave leads a committed and talented team at our modern headquarters in Manchester.

Over 40,000 policyholders

With the company demonstrating strong growth, by 2014 we were arranging policies worth over £3.3m , a figure which today stands at over £20m.

Having diversified from our original motorcycle insurance specialism, we now serve over 40,000 policyholders with a wide range of specialist personal and commercial insurance policies.

What can we do for you?

We were founded to fill a gap in the market offering not just affordable prices, but great service.

We provide a truly personal service, boasting friendly and informed staff who are free from unnecessary telephone scripts and restrictive call length targets.

Our flexibility means that we can be more helpful in arranging insurance for a wide spectrum of specialist vehicles and their owners.

That’s why we are now one of the strongest players in the niche insurance sector.

We have specialist vehicle schemes to assist riders and drivers with motoring convictions and offer a range of discounts to members of recognised owners clubs, holders of Institute of Advanced Motorists (IAM) advanced training certificates and those who have fitted additional approved security.

Our partners and policies

To ensure we can root out the best deal for you we work with a wide range of the UK’s leading insurers. These include Ageas, Aviva, Axa, Covea, Highway (part of LV=), KGM and NIG.

Our motorbike insurance product offering is equally extensive with our core lines complemented by multi-bike insurance, limited mileage and protected no claims bonus options, excess protection, UK & European breakdown and accident assistance, motor legal protection, Licence Defence, helmet and leathers cover, personal accident and Keycare.

In addition our portfolio has grown to embrace specialist car, motorhome and van insurance, together with niche commercial insurance products such as courier and fleet insurance policies.



Because we put our policyholders first, we now serve around 40,000 motorcyclists, motorists, classic car enthusiasts, van drivers, couriers, motorhome owners, homeowners and motor trade professionals nationally.

Whilst we embrace the latest quote and administration technologies, you might say we’re a bit old school.

That’s because we’d prefer to talk to you in order to get the best possible understanding of your needs. That then means we are properly equipped to seek out the best deal for you from our extensive panel of leading UK insurers.*

What’s more we are able to give motorbike insurance, car, van, motorhome, multi-vehicle, home and commercial insurance quotes.

Our impressive growth has been achieved not through multi-million pound marketing campaigns but by delivering old fashioned service.

That can mean finding you the lowest possible insurance quote from our panel of insurers or, if you need make a claim, ensuring that you have access to specialist assistance so that the process is as prompt and painless as possible.

We’re a company with personality, one that instead of demanding staff always follow stringent call scripts and call length targets, encourages them to chat so they can provide you with the highest quality of service.

An independent broker, we source the best quotes from the UK’s leading specialist insurers.
With no call length targets, our experts take the time to find you the best deal.
We’re here to help – with dedicated claims and customer service support.
Our quotes hotline open weekdays 9.00am-6.00pm and Saturdays 9am-1pm.



Excellent, in every aspect , Effortless, swift and competitive insurance obtained for my campervan. Super service received by Ashley whom dealt with my call, so refreshing to deal with an agent with great communication skills. He was extremely polite , genuine and patient. A real credit to your company . Highly recommended.
Anna James
October 23, 2023
Very strait forward and no hidden costs at the end of the purchase. If they don’t increase their price for next year, I’ll use them again.
Peter Beby
October 14, 2023
Very professional and friendly service from Sam , made everything very clear and straightforward Follow up call with Taher also extremely good and query quickly and efficiently dealt with
October 19, 2023
Very professional approach by Joe who took my call. I was concerned over an email I’d had inviting me to click on a link. He understood and we sorted everything out. Good people for customer service which is sadly lacking these days by other companies. Will use Principal again. Thanks
Roger Saxon
October 13, 2023
Taz this guy was so helpful, kept me informed all the way through, even got my quote £300 cheaper than online. I feel like I should send him a gift card or something to say thank you. Best experience I’ve ever had getting insurance. Top man someone give a promotion!
Cash Jones
October 11, 2023
Very professional approach by Joe who took my call. I was concerned over an email I’d had inviting me to click on a link. He understood and we sorted everything out. Good people for customer service which is sadly lacking these days by other companies. Will use Principal again. Thanks
Neil Hatch
October 12, 2023
1,355 Reviews
0330 024 0087

For the best quote chat to our friendly and informed UK based call centre team