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Principal to kickstart bike insurance market
Posted on Mar 10, 2026
We're pleased to announced that we are set to kickstart the motorcycle insurance market after forming a multi-million-pound strategic partnership with a major insurer.
We've teamed up with Wakam UK, a £700 million-plus international underwriter, to stimulate competition and extend availability of cover to bikers who are currently ill-served.
We're doing this because we believe that major consolidation in the bike broking market and the scaling down or withdrawal from the sector by insurers in recent years have stifled competition.
The new partnership aims to address this through a significant injection of motorcycle underwriting capacity and by harnessing expertise to create bespoke policies which will better serve niches within the bike market.
The additional capacity will enable us to retail tens of thousands of specialist policies to better meet the needs of classic, modern and vintage bike owners, including sports bikers and scooterists.
Following today’s initial launch we will within the next few weeks also introduce new custom and trike policies, addressing gaps and inadequacies in the existing market.
In addition we will offer a much-simplified and highly competitive multi-bike quote process for both off and online enquiries.
“The bike insurance market has become stagnant, with competition throttled by various mergers and acquisitions and insurers either leaving or reducing their underwriting exposure,” explained our head of distribution, Matt Byrne.
“This expert-led agreement with Wakam UK changes the one-sided rules of that game. It brings not only significant capacity with which to promote competition, but the specialist broking and underwriting expertise necessary to identify and satisfy the needs of a broad range of bikers and their bikes.”
Mark Christer, CEO of Wakam UK (pictured top right) concurred, saying: “The UK motorcycle insurance market has, over recent years, undergone significant consolidation, resulting in a small number of providers dominating distribution and pricing. For riders that has resulted in limited choice, rising premiums and difficulty securing appropriate cover, particularly for custom bikes and certain rider profiles.”
Together, we and Wakam UK have developed specialist schemes designed to invigorate the market through pricing and serving target niches within the wider bike market. “Certain types of bikes and riders, through their age, experience, geography, occupation or usage, have been neglected,” says Byrne.
“We will now offer a much broader range of cover and, with Wakam UK, use our experience and agility, to inject greater price competition.”
Founded by Dave Bowcock (pictured top left) in 2011, we retail motorcycle policies through our specialist call centre, website and leading price comparison sites. The latter include Compare the Market, Go Compare and Quotezone.
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