A thoroughly revitalised Norton has set tongues wagging at Motorcycle Live as bikers throng noisily around its impressive new superbike - the stunning V4.
The bike's appearance on the Norton stand was announced just days before the show opened and for many bikers proved that, yes, Christmas can come early.
Memorably described by MCN's Richard Newland as "pure metal pornography" this indeed is a bike of rare and enticing beauty. But there more, much more, to it than simply good looks.

First off there's that mighty 12o0cc V-twin, the proudly British creation which replaces the Aprilia motor which powered the V4's racing predecessor, the SG1. Designed and built by Norton's engineers to comfortably produce 200 bhp at 12,500 revs and is augmented by a six-speed transmission and armed with titanium valves. Bosch's Inertia Meaurement Unit has also been called up to give riders greater control by, for example, enhancing traction and braking.

That shiny, tubular aluminium Shotgun frame - hand built! - hosts a stunning swingarm, machined down to just 3.5kg from a 7okg steel billet whilst the Ohlins warehouse has been raided for front forks and rear shock. Brakes come courtesy of Brembo, the system comprising two full floatic discs, monobloc, discs and master cylinder.
Carbon fibre bodywork has helped deliver a sub-200kg dry weight, the material even being employed for the 1.8l tank as well as fairing, fender nose and tail. Wait, they look like chrome you say? Well yes they do, but that's down only to a nifty paint job which has produced that stunning reflective metallic finish.





With reaction from bikers attending the NEC being overwhelmingly positive its looks like Norton has hatched a winner. More than that, it could be a game-changer with boss Stuart Garner having high hopes for the new bike, hopes that if realised will give the company the volume necessary to enable more British engine R&D. These are exciting times for the Donington-headquartered manufacturer, typified by the launch of this genuinely exciting bike.




You can find the Norton V4 on stand 3B10 in Hall 3 at Motorcycle Live which is open until 6pm on Sunday 27th November. Tickets cost £25.00 for adults, £15 for seniors and a quid for kids (aged 11-16). Under-10s go free. Tickets include entry to the FMX Live freestyle motocross show. Secure indoor bike parking is also free, subject to availability.
The Principal posse will be on stand throughout so don’t forget to pop by, enjoy the bikes on show and claim your free goody bag!
Photography by
Martin O'Neill. Click on thumbnails to enlarge.