What can we do for you?

We were founded to fill a gap in the market offering not just affordable  prices but great service.

A truly personal service, boasting friendly and informed staff who are free from unnecessary telephone scripts and restrictive call length targets..  Our flexibility means that we can be more helpful in arranging insurance for a wider spectrum of specialist vehicles and their owners than any other broker or intermediary. That’s why within just a few years we have become one of the strongest players in the niche insurance sector.

We have specialist vehicle schemes to assist riders and drivers with motoring convictions and offer a range of discounts to members of recognised owners clubs, holders of Institute of Advanced Motorists (IAM) advanced training certificates and those who have fitted additional approved security.

Our partners and policies

To ensure we can root out the best deal for you we work with a wide range of the UK’s leading insurers. These include Ageas, Aviva, Axa, ERS, Highway (part of LV=), KGM and Markerstudy.

Our product offering is equally extensive with our core lines complemented by multibike, limited mileage and protected no claims bonus options, excess protection, UK & European breakdown assistance, legal protection, helmet and leather cover with personal accident and key cover.

Principal in Ireland

In April 2015 we opened offices in Dublin, initially to offer Irish motorcyclists greater choice, competition and, crucially,  a superior service in an already established market. We later introduced car,  home and van insurances to the portfolio, mirroring the business model  successfully implemented in the UK.  In July 2021, we sold Principal Insurance Ireland Designated Activity Company to Aston Lark Ireland, one of the country’s fastest-growing and most highly respected brokers.


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