What’s the Principal Insurance story?

Established in 2011, we’re a fast-growing specialist insurance group currently offering an extensive range of motorcycle, scooter, van, trade, classic car and modified car insurance policies.

Based in Sale, Manchester, we were founded by Managing Director Dave Bowcock.  Dave is a highly experienced insurance industry executive who spent the previous 14 years working within the specialist motorcycle insurance UK sector.  Having secured extensive boardroom experience, Dave decided it was time to invest his expertise in a new service-led business.  A business that offered a fresh approach to insurance: Principal.

Having successfully established the business and looking to maintain a strong growth pattern – our premium income had soared to £3.3m – we thought it was time to recruit highly respected North West businessman Damian Keeling as Chairman in 2014.  Experienced at the highest level of the insurance broking industry, Damian’s previous achievements include the acquisition, expansion and sale of a high value performance car insurance business and building a niche specialist motorcycle insurance specialist into one of the UK’s biggest brokers.

Dave and Damian lead a committed and talented team, both at the headquarters in Manchester and the recently opened offices in Dublin and Lancaster.

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About Principal Insurance

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What our customer say about us

Bike Insurance

Call us for our best rate
  • You’re probably looking for  a classic motorcycle insurance comparison or for custom motorcycle insurance companies. At Principal, we can help.
  • Independent expertise – to find the best deal from our panel of top custom and classic motorcycle insurers.
  • Discounts – save through owner club membership, approved security or advanced riding qualifications. *
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Car Insurance

Call us for our best rate on car insurance
  • You’ve probably been looking for car insurance quotes and  for a  car insurance comparison .
  • With Principal Insurance we can give you:
  • Car Insurance for European touring – journey and rally (classic vehicles) abroad with our inclusive cover.
  • Free agreed value for classic, prestige and modified cars to ensure you’re fully and fairly covered.
  • Generous discounts – for owners club membership and limited mileage.**
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Motor Trade Insurance

We're made for the trade
  • You’ve probably been looking for motor trade insurance brokers. Principal Insurance is here to help with understanding your motor trade insurance. We offer:
  • Motor trade insurance for all trades – bodyshops, dealers, service, repair & MOT garages, mobile mechanics and more.
  • Combined motor trade insurance, road risks and liability insurances.
  • FREE on site assessment.
  • Any employee road cover.
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Van Insurance

Call us for our best rate on van insurance
  • From company van insurance to any driver van insurance, Principal will help you find the van insurance that’s best for you.
  • Van insurance for both commercial and private use – all levels of cover.
  • All businesses including couriers and tradespeople.
  • Small vans, combis, flat-beds, MPVs, pick-ups, large vans and 3.5 tonne trucks.
  • Goods-in-transit, including for hire or reward.
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