Based in Sale, Manchester, we were founded by Managing Director Dave Bowcock. Dave is a highly experienced insurance industry executive who spent the previous 14 years working within the specialist motorcycle insurance UK sector. Having secured extensive boardroom experience, Dave decided it was time to invest his expertise in a new service-led business. A business that offered a fresh approach to insurance: Principal.
Having successfully established the business and looking to maintain a strong growth pattern – our premium income had soared to £3.3m – we thought it was time to recruit highly respected North West businessman Damian Keeling as Chairman in 2014. Experienced at the highest level of the insurance broking industry, Damian’s previous achievements include the acquisition, expansion and sale of a high value performance car insurance business and building a niche specialist motorcycle insurance specialist into one of the UK’s biggest brokers.
Dave and Damian lead a committed and talented team, both at the headquarters in Manchester and the recently opened offices in Dublin and Lancaster.
What our customer say about us
Many thanks to Jamie who just helped me to make a quick amendment to my policy. It was pain free and surprisingly cheap!
Matty, December 2016
Customer service is spot on! I’d happily recommend Principal Insurance
Rob, February 2017
Brilliant insurance from the guys at Principal Insurance. Managed to save me a few bob and easy to chat to. Would recommend.
Keith, March 2017
Motor Trade Insurance